Dana Mulranen Designs Poster to Raise Awareness

A poster, designed by Dana Mulranen (BFA GAID ’13), that raises awareness to the dangers of horse racing is now being displayed on PETA’s website.

“This project was initially an entry for the One Club Young Ones Competition last year. The task was to create a poster campaign for PETA about the horrors of the thoroughbred horseracing industry,” Mulranen said. “In May 2012, I was awarded a Bronze Pencil for my poster series at the awards ceremony in New York City and shortly after, the Senior Vice President of PETA reached out to me and asked if they could use my horseracing poster series for their company.”

PETA currently has the ad posted on their website and plans to use it in print as well. A mobile billboard with the poster was shown at the Kentucky Derby and there will be more printed publications of it before Preakness.

“Overall, I want the message to relay the serious problems caused by the horseracing industry. When I was envisioning the design for these posters, I was thinking of what could grab the viewer’s attention to make them stop and react to the poster and the issue at hand,” Mulranen said. “By isolating just the faces of the horses, I wanted to force the viewer to look at these beautiful animals and feel compassion for them and to take action against these wrongdoings.”

Mulranen’s poster was also a winning entry for the latest issue of Creative Quarterly. Receiving this kind of recognition is very exciting for Mulranen.

“The project was a fresh campaign for PETA and was also good press for myself,” Mulranen said. “Being a young designer, it’s great to get a chance to have my name known and recognized.”

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